Blurring the line between mass consumerism and fine art, New York City based artist Jojo Anavim has established his body of work stemming from a background in graphic design and brand development. Previously a creative consultant for brands such as W Hotels, and Universal Music Group, Anavim crossed over full-time to fine art in 2013. His work continually employs bold color palettes, acrylic paint, oil stick, collage scraps, found items and advertisements Anavim has been collecting since his childhood. He is known for elevating the mundane by transforming everyday items into objects of transcendence. The paintings oscillate freely between playful and subversive. Triggered by his fascination with a child-like consciousness, Anavim challenges the viewer to not only see something beautiful but feel something as well.
As a child Anavim enrolled in art classes taught by Disney animator Al Baruch, creator of the legendary characters Captain Hook and Mighty Mouse. Anavim credits Baruch with instilling a creative confidence that led him to embrace art as more than a hobby early in his life. Much of Anavim's work depict the nostalgia of the brands and packaging he was surrounded by during this time, down to the LifeSavers his grandmother would always carry in her purse. Anavim’s artworks are part of permanent collections in museums and hotels around the globe, including Dream's Downtown and Midtown Hotel, New York, NY; Coca-Cola Archives Museum, Atlanta, GA; New York Yankees City Seats Collection, New York, NY; and Surf Lodge Hotel, Montauk, NY. Anavim is also recognized for his commissions for NBA players, business moguls and top-charting musicians including Amar’e Stoudemire, Seth McFarlane, Selena Gomez, Sheldon Adelson, Paris Hilton and Daymond John.
Anavim's work has been covered by global media publications including The New York Times, American Art Collector, Business Insider and Forbes - all highlighting the success of his career